To create responsibly made, trend-setting outdoor and outdoor lifestyle apparel and to use business in conjunction with fashion as a platform to pursue outdoor conservation and activism.
To create a collective consciousness of outdoor appreciation and awareness among consumers by:
conservation. Too many outdoor lifestyle brands are focusing on profit over planet.
by example. Strive to become B Corp certified through green manufacturing practices.
ourselves at the grassroots level - not just giving a percentage of profits back to charities.
fashion with the outdoors.